Case Studies

    Brands We're Making AI-Famous

    See how industry leaders are using Answer Engine Optimization to become the first recommendation when AI answers questions.

    Optimized for:
    ChatGPT
    Claude
    Gemini
    Perplexity
    Beehiiv

    Beehiiv

    Creator Economy / SaaS
    ChatGPT
    Claude
    Gemini

    Becoming the AI-native newsletter platform of choice

    The Challenge

    • Saturated newsletter platform market with entrenched competitors
    • Needed differentiation as "the AI-native newsletter platform"
    • Competing against Substack and ConvertKit for AI mindshare

    Our Solution

    • Positioned Beehiiv's built-in AI tools as a unique differentiator
    • Content strategy targeting "best newsletter platform with AI" queries
    • Entity optimization linking Beehiiv to AI writing, automation, and creator tools
    • Visibility tracking for newsletter discovery prompts

    Results & Trajectory

    First
    Mover in AI-newsletter positioning
    #1
    Target for AI writing queries
    100+
    Industry citations building

    "When creators ask AI which newsletter platform to use, Beehiiv needs to be the answer. Bull AI is making that happen."

    — Beehiiv Marketing

    Freeletics

    Freeletics

    AI-Powered Fitness
    ChatGPT
    Claude
    Gemini

    From invisible to indispensable in AI fitness recommendations

    The Challenge

    • Low visibility on generic discovery prompts ("Best AI fitness app" - previously invisible)
    • Competitors like Nike Training Club and Fitbod dominating AI recommendations
    • Strong brand queries but weak category presence in answer engines

    Our Solution

    • Comprehensive 135-prompt visibility tracking across ChatGPT and Perplexity
    • Entity signal optimization for "AI personal trainer" positioning
    • FAQ content strategy targeting coach-intent queries
    • Weekly monitoring with evidence-based iteration

    Results & Trajectory

    135+
    Prompts tracked weekly
    40%
    Visibility lift target (90 days)
    #1
    Goal: AI fitness category

    "Bull AI gave us the playbook to stop being invisible. We're on track to be the first recommendation for 'best AI workout app.'"

    — Freeletics Growth Team

    Lunchbox

    Lunchbox

    Enterprise Restaurant Technology
    ChatGPT
    Claude
    Gemini

    Putting restaurant brands first in AI recommendations

    The Challenge

    • Enterprise restaurant brands invisible in AI recommendations
    • Third-party delivery apps (DoorDash, Uber Eats) dominating "best restaurant" queries
    • Needed to drive first-party ordering visibility for partner brands

    Our Solution

    • AEO strategy for restaurant brand clients (Firehouse Subs, Clean Juice, Wings Over)
    • Entity signals positioning Lunchbox brands as direct-ordering alternatives
    • Local discovery optimization for "best [cuisine] near me" prompts
    • Commission-free marketplace visibility strategy

    Results & Trajectory

    5,000+
    Restaurant locations gaining visibility
    60%
    First-party ordering lift target
    Alt-to-Apps
    Positioning strategy

    "When AI recommends where to order lunch, our restaurant partners will be first in line - not buried behind high-commission apps."

    — Lunchbox Partnership Team

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