AI Visibility Benchmark Report
Industry benchmarks for AI visibility performance. See how your sector compares and where the opportunities are in AI-powered discovery.
Get Your ScoreThe AI Discovery Shift
of Gen Z prefers AI search over Google
weekly active ChatGPT users
of web traffic will shift to AI by 2026
of users trust AI recommendations
Industry Benchmarks
Average AI visibility scores by sector (0-100 scale)
| Industry | Avg Score | Top 10% | Bottom 10% |
|---|---|---|---|
| SaaS / Software | 42 | 78 | 12 |
| E-commerce | 38 | 71 | 8 |
| Financial Services | 51 | 85 | 18 |
| Healthcare | 45 | 79 | 15 |
| Education | 48 | 82 | 14 |
| Travel & Hospitality | 35 | 68 | 9 |
| Real Estate | 32 | 65 | 7 |
| Marketing & Agencies | 55 | 88 | 22 |
Based on aggregated AEO audit data from Bull AI Labs. Scores represent visibility across ChatGPT, Gemini, Claude, and Perplexity.
Key Insights
Marketing Leads
Marketing agencies and tech companies have the highest average AEO scores, likely due to early adoption and content marketing expertise.
Wide Variance
Every industry shows 50+ point gaps between top and bottom performers, indicating huge opportunity for first-movers.
Low Baseline
Most industries average below 50/100, meaning the majority of brands are invisible to AI assistants.
First-Mover Advantage
AEO is nascent. Brands investing now will establish authority before competitors catch on.
See How You Compare
Get your AI visibility score and see where you stand vs. industry benchmarks.
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