What you are paying for
AEO spend splits into three parts. Decide which ones you need before comparing quotes.
| Part | What it covers | Typical form |
|---|---|---|
| Measurement | Which AI answers mention or cite you, and for which buyer questions | Software subscription |
| Diagnosis | Whether AI agents can fetch and read your pages | Software or one-time project |
| Execution | Shipping rendering, access and content fixes | Your engineers, an agency, or a managed plan |
Do I need extra budget for AEO?
Often not much. Many fixes are engineering changes that SEO or web teams already own: unblocking AI agents at the CDN, prerendering pages, putting answers in the first screen of HTML.
Start with a free diagnosis. If agents already read your pages, put budget into measurement and content. If they do not, the first spend is engineering time.
Tying cost to results
Measure before and after each fix. Bull AI Labs re-probes a page after a change ships, so each fix has a dated before-and-after reading.