How-to

How to choose prompts to track for AEO

Track the questions buyers ask right before they choose a vendor: "best X for Y", "X vs Y", "alternatives to X" and specific use-case questions. Skip brand-name prompts, which flatter you. A set of about 30 prompts across these types, run weekly on the same engines, is enough to see movement.

Run a free diagnosis

A 30-prompt starter mix

Type	Example	Count
Category best-of	Best payroll software for 50-person startups	8
Comparison	Gusto vs Rippling for a remote team	8
Alternatives	Alternatives to ADP for small business	8
Use case	How do I run payroll in three US states	6

Rules for a useful prompt set

Write prompts the way a buyer types them, including constraints like size, region or budget.
Do not include your brand name in discovery prompts.
Keep the set fixed for at least a few weeks so readings compare.
Run each prompt on ChatGPT, Claude, Gemini and Perplexity, since answers differ by engine.

FAQ

Questions people ask

How many prompts should I track?

Around 30 to 50. Bull AI Labs Track and Fix plans include 50 buyer questions re-tested weekly.

Should I track branded prompts?

Track them separately. They show how AI describes you, not whether it recommends you to new buyers.

Keep reading

Prompt BenchRead How to measure AEORead Run a free diagnosisRead

Updated 2026-10-13. Sources: Bull AI Labs public pricing, bullai.tech/pricing, 13 Oct 2026 · Query selection: Semrush US keyword data, 13 Oct 2026