Measurement

    How to measure AEO

    Measure AEO in two layers. The fetch layer asks whether AI agents can read your pages: status code, text received and sentence survival. The answer layer asks whether you are mentioned and cited across a fixed set of buyer-intent prompts.

    Fetch metrics

    Probe each page with the 10 canonical user agents and record:

    • HTTP status per user agent
    • Bytes and visible text received
    • Main text ratio and first content offset
    • Sentence survival against the rendered page

    Answer metrics

    Run the same buyer-intent prompts across ChatGPT, Claude, Gemini and Perplexity on a fixed schedule and record:

    • Mention: the answer names your brand
    • Citation: the answer links your domain
    • Owned answer: a cited answer, not a mention
    • Competitors named in the same answer

    Label what you have not measured

    A metric you did not collect should read NOT YET MEASURED, never a pass. That keeps every number defensible.

    FAQ

    Questions people ask

    What is a good AEO metric?

    Citation rate on buyer-intent prompts, backed by a clean live fetch on the pages those prompts should cite.

    Keep reading

    Related

    Updated 2026-10-13. Sources: Bull AI Labs probe runs, saved per diagnosis · bullai.tech/methodology

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